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Market Research and Industry Analysis
Market analysis, econometrics, voice of the customer surveys and focus groups, market demand, market share, SWOT analysis, paired choice/conjoint analysis, industry trends and insights, gap identification |
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New Product and Business Development
Product attributes, tradeoff analysis and sensitivities, competitive positioning, performance, pricing, demand forecasting, purchase likelihood. |
Business Strategy
Strategic planning process, planning deliverables, strategic action plans, strategic priorities and alignment. |
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Financial Analysis, Modeling and
Forecasting
Pricing, costing, margin analysis, benchmarking, ratio analysis, financial statement evaluation (Profit & Loss, Cash Flow, Balance Sheet), return on investment, return on equity. |
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Marketing Communications and Branding
Brand positioning, brand essence, brand management, customer value proposition, marketing effectiveness, return on marketing investment, strategic marketing communications. |
Mergers, Acquisitions, and Divestitures
Portfolio assessment, business valuation, strategic and operating plan review, implementation strategy, post-acquisition/post-divestiture analysis and recommendations. |
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