Rolland Vincent Associates

What We Do

New Products & Services

Identifying areas of marketplace opportunity.

(Examples of work projects outlined below)

Gauging Customer Reaction to a New Jet Family

Conducted a global survey and focus groups for an OEM's new jet design, presenting findings and leading a workshop with senior leadership and development teams.

Product Attribute Analysis

Conducted a conjoint analysis via an online survey, testing 18 jet designs based on cabin, range, and price, recommending an optimal design for further testing.

Market Requirements and Objectives Study

Worked with an aircraft manufacturer to update research, develop market requirements, and recommend new product positioning, which was embraced by senior leadership and management.

Electric Aircraft Technical and Business Plan

We conducted a comprehensive review for an all-new electric aircraft, assessing technical aspects, market strategy, and forecasting deliveries, while gathering insights from key industry stakeholders.